s defined by Gail Voisin, Executive Coach,
"Strategic Planning is the process used by senior management to jointly
define and envision the overall strategies of the organization for future
growth, and to develop specific and necessary strategies, procedures and operations to achieve that future."
Similar to her perspective in coaching the "whole person" (Leadership Development
and Lifestyle Management/Wellness), Gail facilitates a Strategic Business
Plan with a "whole-system" approach
- a method which embraces
and aligns the entire system of a company's activities
. She also
ensures that the strategy can be easily understood by the next level of
managers to create a high level of engagement
There is an overabundance of standard tools and analytical frameworks used
in strategic planning which are focused on the competition as a benchmark.
To ensure that the senior team doesn't let existing market structure limit
their thinking, Gail also focuses on the broader potential of market space
- to expand existing markets and explore untapped markets to seize
new growth opportunities
An experienced professional interviewer and facilitator, Gail is truly in
the business of asking the right questions at the right time. She offers
a unique blend of skills to integrate with exceptional clarity her "Eight
Key Components of High Impact Strategic Business Planning
" to facilitate
and customize the process to meet the unique needs of the organization.
When appropriate, she utilizes in-house expertise
overall cost effectiveness. For instance, much of the information can be
gathered by the Finance, Marketing, Sales and Human Resource Departments.
When required, she works with the organization to seek out world
who can provide "global leading edge" research related
to their specific industry.
Her natural ability to quickly grasp and digest complex terminology, extensive
data and information incorporated into the plan, saves the organization
both time and money. Gail has a reputation for delivering a high level of
effectiveness when facilitating processes to develop Strategic Business
Plans. Moreover, she delivers that quality within much shorter timelines
than most organizations.
Once the fundamental process is developed, Gail ensures that senior team
members are clear on their specific areas of accountability. "It is critical
for each senior team member to be highly engaged in accelerating the plan
to achieve the desired outcomes," says Gail.
The final step is for the organization to implement and execute
the plan with a focus on solid team Leadership and individual accountability
With a clear process in place, the organization can achieve its overall
desired results - the payoff of a well developed and executed Strategic